Do you remember my old post back in March 2012 on how I raised the question whether or not funding platforms were a possible future for anime? Prayers have been heard and anime has finally found its way onto Kickstarter.
Called Kick-Heart, it is a short animated film about a pair of pro-wrestlers which will be directed by Masaaki Yuasa (Mind Game, Kaiba) and animated by Production I.G (Ghost in the Shell, Guilty Crown). Not only could this be a piece of interesting animation in itself, but more importantly, this could be the start of a new era in the anime industry.
If you are a fan of anime, I wish you head over to the Kickstarter page and donate your share to the project and help make it a reality.
For those of you who have not heard of Kickstarter before, it is so-called “funding platform” that relies on crowd-funding. The idea behind the site is simple: a person has a project she wishes to realize, but cannot afford by herself, and therefore she asks other people, like you and me, to fund it.
In return, the people who fund the project receive the finished product, usually along with certain bonuses depending on the amount donated. If, on the other hand, the project does not manage to reach its goal, all the money goes back to the donators.
To put it simply, it is a product paid by its customers. With no big risks involved.
This is why I believe all anime fans should donate to this project. In today’s economic situation regarding the industry, innovation and new ideas mean taking serious risks, often resulting in companies playing it safe instead. But thanks to sites such as Kickstarter, animators are able to put up their ideas, however whacky they may be, and possibly have them realized. In other words, it could lead to completely new and experimental anime being created.
It is for this reason I will donate for my very first time on Kickstarter. I love anime and I want to support this project, telling animators in Japan that this is indeed a potential way to create anime. You see, if this project does not manage to reach its pledged goal, it will most likely turn away others from doing something similar in the future. In other words, this is an important project to fund, even if you are not interested in Kick-Heart itself.
So far, everything in this project has been done completely right. There is a lot of information on the Kickstarter page, even including a surprisingly humble interview with CEO of Production I.G: Mitsuhisa Ishikawa.
The bonuses you receive by donating a specific amount of money are also spot-on, in fact, they even upgraded the bonuses. When you donated $30 before the upgrade, you only received a 720p digital download of Kick-Heart. Now, you instead receive a 1080p digital download, a DVD, a postcard, downloadable wallpaper and even a poster! Oh, and did I mention it is also DRM and region free?
In the end, I really, really wish that Kick-Heart succeeds. I personally cannot wait to see what will happen in the future.