12 Days of Christmas 2012 #06 – Kick-Heart and the Future of Anime


This year the way anime is created has changed. The Kickstarter Kick-Heart managed to gain $201,164 (of a $150,000 goal) with 3,232 backers in total. That is an average of $62 per person!

2012 marks the year of the success of crowd-funded anime. Is this something which will continue in the following year? Maybe. Maybe not. It all depends on how the Japanese companies tackle the matter, but surely Kick-Heart will give a certain boost since it showed that crowd-funded anime is possible.

It feels great to have seen and been a part of this, however silly it may sound.

At the moment the overall production of Kick-Heart is done, with the “Backer Dub” currently up. Besides the Japanese and English dubs, we will also have a dub provided by the backers of the project! Now, I am a bit skeptical how it will go, but it is still a great and fun thing to add.

I love transparency and this is what Kick-Heart has been for the most part.

Hopefully this success will inspire others to do the same!


2 thoughts on “12 Days of Christmas 2012 #06 – Kick-Heart and the Future of Anime

  1. Nadav says:

    Kick Heart is a nice experiments and succeeded mostly thanks to its novelty. If all the studios in Japan were to start such a project each year most will go underfunded. That said, I think Kick Starter can be a good way to gauge the interest in new movies of OVAs for old series. For example I’m sure Kyoto Animation can easily collect enough money for a K-ON! OVA if they tried. The same will probably hold true for Trigun, GITS, Claymore and many other popular old shows. Why not give fans what they are willing to pay for?

    • Marow says:

      Obviously it depends on the name of the people involved. Kyoto Animation could probably pull it off, as you said.
      But I still feel this success might at least broaden the perspective of Japanese companies a little. So they maybe….

      give fans what they are willing to pay for

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