Update! Dannychoo has written his own post about this! Read it HERE!
Let me start by telling you a story of a video game company called Double Fine. On 7th February, they started a fund raising project on a website called Kickstarter, one of many so-called “funding platforms”. The idea of these websites is that you come up with an idea you want to realize, but cannot afford, and you let other people donate money to your project. You could say it is a product paid by its customers.